So here's an important rule about Korean business culture: "When meeting Koreans on business, establish a relationship." Don't be afraid to engage in some friendly small talk before and after your meeting. In fact, ask your counterpart about Korea and some aspects of his heritage. Are you visiting Korea on business? Then mention some of the things you've really enjoyed while being there (and skip the things you didn't like!) If you're meeting Koreans in the US, check how they're enjoying their visit to America, where they've been and what they've seen… In fact, the cultural aspect is a fantastic starting point for discussion and will help you avoid coming across as a "business-only American".
Americans value relationships too but we don't let them "get in the way" of business. Take a little more time to get to know your Korean counterparts and watch your business with Korea flourish.
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